Work With Me
While social media has opened up lots of new opportunities for me, creating, presenting and
working with people started long before I ever picked up a phone to make a Reel.
Over the years, I’ve worked across content creation, brand partnerships, event management,
presenting, public speaking and media. I love coming up with an idea and figuring out how to
bring it to life, whether that’s a piece of content, a campaign or an entire event.
Hi, I'm Orla Cusack the person behind Practical and Precious. I create content that sits at the sweet spot between real, everyday life and the little moments that make it beautiful. My audience trusts me because I'm honest, thoughtful, and I only share things I genuinely believe in. That's the standard I hold every brand partnership to as well.
565K
Followers
4%
Engagement Rate
1.76m
Monthly Reach
5.2m
Avg. Monthly Views
How We Can Work Together
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I work with brands on everything from one-off campaigns to longer-term ambassador partnerships.
I can work from a brief, but I also love being involved creatively from the beginning, coming up with the concept, finding the right angle and creating content that feels natural and connects with the people watching it.
My work includes social media campaigns, Reels and video content, Stories, product launches, store visits, UGC, event coverage and long-term brand partnerships.
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My experience with events and presenting began long before social media.
For many years, a friend and I created and organised an annual charity ball, developing the entire concept for the night ourselves. This included an Oscars-style event complete with a red carpet, interviews and reporting throughout the evening.
I’ve also worked professionally as an events coordinator, so I understand what goes into making an event work both behind the scenes and in front of an audience.
Today, I’m available for event presenting and hosting, launches, awards, panels, red carpet reporting, interviewing and other live engagements.
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Speaking in front of an audience is something I’ve been doing for many years. Through my previous career and other roles, I’ve spoken on stage and at events in both professional and public settings.
I’m available for public speaking, panels, Q&As and interviews, particularly around content creation, social media, building an online community, women in business, consumer issues and savvy spending.
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I have extensive experience with both radio and print, having been interviewed, featured and quoted on numerous occasions over the years.
More recently, I’ve become a regular voice on consumer affairs, savvy shopping, everyday spending and the issues affecting household budgets. I’m comfortable taking a complicated consumer story and bringing it back to what it actually means for people in their everyday lives.
I’m available for television, radio, print, podcasts and digital media as a guest, contributor or commentator.
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My newsletter lands in inboxes of people who actively chose to be there — an engaged, self-selected audience that reads properly. A newsletter feature gets your brand in front of readers in a focused, distraction-free space.
Dedicated brand mention or product spotlight within my regular newsletter
Warmly written in my editorial voice (not ad copy)
Clickable link to your product or landing page
Open rate and click data shared post-send
Newsletter spots are limited — I only include one brand per issue to give each feature proper space and attention.
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Not every opportunity fits neatly into a category, and sometimes the most interesting projects are the ones that don’t.
If you’re looking for a content creator, presenter, speaker, commentator, interviewer or event host, or you simply have an idea that you think I could bring something to, I’d love to hear from you.
For collaborations, bookings and enquiries, contact me at practicalandprecious@gmail.com